Ops and process diagnosis
Before any tool gets touched. I map what actually happens today — who does what, where it waits, where it breaks — until the problem stops being vague and becomes solvable.
Hi, I'm Riz.
I help owners think
clearly enough that
automation works.
AI scales whatever you feed it: messy input, messy output. I come in before the build, not after it breaks.
- →Consulting and AI advisory, from $140/hr
- →Automation systems built and shipped through Soch
- →Workshops and keynotes on AI in operations
10+years inside high‑growth operations
What I do
Systems that make the work stop being manual.
AI readiness
An honest read on what is ready to automate and what is not. Most failed automation was never a tool problem.
Workflow automation
The repetitive work out of your week. Intake, onboarding, notifications, follow-up — running without anyone remembering to run them.
AI agents and internal tools
Systems that handle first responses, triage what comes in and keep things moving when nobody is watching. Built on the Claude and OpenAI APIs directly, not on a no-code wrapper.
CRM and pipeline design
A pipeline that matches how you actually sell. Real stages, follow-up that fires itself, and visibility on what is stuck.
Workshops
Hands-on, on your actual work. People leave having built something that runs.
Looking for something more specific?
Most of what I build is shaped around the business in front of me. Book a call and we will work out what yours actually needs.
Book a callAlready have something half-built?
Fixing and finishing a system someone else started is normal work, not a special case. Bring it.
See what that looks likeBy thenumbers.
S&P Global2017–19
2019–20Motive2020–21
2021–252025Soch2025–
What ten years inside high-growth operations actually adds up to. A track record, not a theory.
WhenWhereWhat movedStatusReading
2017–19S&P GlobalInsurance client cases, with Product, Support and ContentShipped2,000+
2019–20CareemDispatch time, down from 3 minutesShipped20s
2020–21MotiveCertified ELD solution, market openedShippedCanada
2021–25BoltCourier costs, 21% → 14% of GMVShipped$3.9M
2025WiseStraight-through reconciliationShipped92%
2025–SochManual work removed, per week, per engagementOngoing~40 hrs
2025–Shaping WealthLydia taken from concept to working buildOngoing0 → 1
Where systems meet personality.
I don't just build the machines. I talk about them too. Stand-up, breakdowns, the podcast. There's a human behind the automations.
How people work with me.
1:1 ADVISORY
Have a chat with me?
1:1 advisory and fractional ops for owners and the small teams around them. I come in, we get clear, we build the system.
From$140/hr60-min intro call · no obligation
FULL BUILD
A system built for you
Custom AI automations, end-to-end. That's what Soch does.
LIVE & IN-PERSON
Speaking & workshops
Talks and workshops on AI leverage and operator thinking. Four continents so far.
FREE
Just want to learn?
I write about automation and AI every week. Notes from the actual work, not theory.
Free. Always.
Don't take my word for it.
Riz didn't just wire up automations. He made us rebuild how we thought about the whole sales pipeline first. That's the part that actually stuck.
Amara Whitfield
Founder, B2B SaaSNorthline Cloud
We'd tried three other "AI consultants" before Riz. He was the first one who asked about our process…
The workshop paid for itself in the first week. My team stopped treating AI like a toy…
Straightforward, no-nonsense advisory. Riz told us what wouldn't work before we spent a cent…
